What Does STRIVE™ “Reduced Emissions” Actually Mean?

  • By Strive Fuel Team
  • 20 Jan, 2016

It’s good for the environment. You know that, but do you know what it actually means, and what Strive actually does? 

Reduced Emissions – Sounds appealing, right? But do you know what that really means? 

When you pump at any of our participating stations, right now that’s every Alon 7-Eleven station in Albuquerque (and in another city soon ;) – stay tuned), you’re directly impacting the environment in a positive way. The best part is that it doesn’t cost you ANY extra than a normal tank of gas would. That’s because of wonderful thought-leaders like Alon , who have committed to helping the environment and who care about your community. After you drive off from the pump, we get to work. 

We calculate your tailpipe emissions based on which type of fuel you chose to pump, the amount of gas you pumped in that pretty little ride of yours, your vehicle’s type, where you pumped your gas, and a number of other things. Your tailpipe emissions are what are produced through the combustion, or use, of your fuel while you’re driving around. 

After we’ve calculated your emissions, we’ll invest in certified carbon reduction projects in order to offset or neutralize your emissions. Certified carbon reduction projects are projects like reforestation projects to protect forests, wind power or alternative energy projects, landfill projects, or tree planting projects. All of these projects pull carbon dioxide out of the atmosphere, so the longer they are around and active, the more CO2 is being neutralized and oxygen produced. 

We also go the extra mile, pun intended, by planting trees and investing in green-scape projects locally. For example, we planted over 60 trees and shrubs along the Rio Grande River in Albuquerque with Tree New Mexico. Events like these don’t go into our official calculations to reduce your vehicles emissions, but it certainly helps and makes a difference. If you’re interesting in volunteering for our next tree-planting event in your area, let us know by filling out our volunteer form here .

Still have questions? We love talking about this stuff! Write us on Facebook or send us a tweet . Don’t forget to include the #PumpHerePlantTrees hashtag.


By Strive Fuel Team 13 Apr, 2017
With Easter right around the corner, you might not have time to go out and buy your Easter egg dying kit. But don’t worry! There are several eco-friendly recipes using things you already have around the house:

1.  Classic Home Made Dye. Your classic homemade dye is made with vinegar, water, and food coloring.

 -  First boil your eggs. (For egg dying purposes it is best to use white eggs, simply because the brown egg will not hold the color as well. Save your brown eggs for eating)
 -  Once eggs are boiled, allow them time to cool.
 -  Boil a pot of water. Once boiling, separate into glass cups.
 -  Add 1 tbsp. and food-coloring to each glass.
 -  Let them sit until color has set in.
 -  To decorate these eggs, use things you have around the house! Circle sticker, bunny stickers, masking or electrical tape.
 -  Get creative! With the stickers and tape, you can create different layers of colors.

2.  The Natural Route. There are several different things you can use to create natural dye each recipe is per cup of water:

By Strive Fuel Team 07 Apr, 2017

Last week, STRIVE® Fuel with Keep Odessa Beautiful supported the addition of 30 shade trees to Salinas Park and Woodson Park.  As a popular and frequently visited parks in Odessa, this area was in desperate need of some trees. ALON 7-Eleven volunteers and their families worked with Keep Odessa Beautiful and the parks department to plant various types of trees including Live Oaks and Grow Bag Pines for families to enjoy!

By Strive Fuel Team 16 Mar, 2017

1.     Get your green clothes from a thrift store. Shopping from a thrift store can help you go green because you will be keeping those clothes out of a landfill. Not only will you keep them out of the landfill, but you will also save emissions from production and distribution. The 90s style is once again on trend, so find your clothes for a bargain!

2.     Shop at your local Farmer’s Market for fun green food. St. Patrick’s Day is a great way to try out new recipes. Shop for the ingredients to your fun, green foods at your local Farmer’s Market. Farmer’s markets are sustainable and will keep your money in the local economy.

3.     Try to use old decorations. If you are a saver, you will likely already have old St. Patrick’s Day decorations. If you are not a saver now is the year to start! Find old things around the house you can reuse.

4.     Get crafty with nature. This holiday is the perfect holiday to incorporate nature. The theme is all green. Go outside and find some greenery that can double as decorations for this fun day.

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