What Does STRIVE™ “Reduced Emissions” Actually Mean?

  • By Strive Fuel Team
  • 20 Jan, 2016

It’s good for the environment. You know that, but do you know what it actually means, and what Strive actually does? 

Reduced Emissions – Sounds appealing, right? But do you know what that really means? 

When you pump at any of our participating stations, right now that’s every Alon 7-Eleven station in Albuquerque (and in another city soon ;) – stay tuned), you’re directly impacting the environment in a positive way. The best part is that it doesn’t cost you ANY extra than a normal tank of gas would. That’s because of wonderful thought-leaders like Alon , who have committed to helping the environment and who care about your community. After you drive off from the pump, we get to work. 

We calculate your tailpipe emissions based on which type of fuel you chose to pump, the amount of gas you pumped in that pretty little ride of yours, your vehicle’s type, where you pumped your gas, and a number of other things. Your tailpipe emissions are what are produced through the combustion, or use, of your fuel while you’re driving around. 

After we’ve calculated your emissions, we’ll invest in certified carbon reduction projects in order to offset or neutralize your emissions. Certified carbon reduction projects are projects like reforestation projects to protect forests, wind power or alternative energy projects, landfill projects, or tree planting projects. All of these projects pull carbon dioxide out of the atmosphere, so the longer they are around and active, the more CO2 is being neutralized and oxygen produced. 

We also go the extra mile, pun intended, by planting trees and investing in green-scape projects locally. For example, we planted over 60 trees and shrubs along the Rio Grande River in Albuquerque with Tree New Mexico. Events like these don’t go into our official calculations to reduce your vehicles emissions, but it certainly helps and makes a difference. If you’re interesting in volunteering for our next tree-planting event in your area, let us know by filling out our volunteer form here .

Still have questions? We love talking about this stuff! Write us on Facebook or send us a tweet . Don’t forget to include the #PumpHerePlantTrees hashtag.


By Strive Fuel Team 14 Sep, 2017

Now looking forward there will be a huge need for disaster relief that will include clean-up, supplies and donations. Here are some ways you can help:


1. Donate Money. The simplest way you can get involved in the relief help is to donate monetarily. Families have lost everything and will have to rebuild their homes and their lives. Look around your local town and you will see companies and businesses all over supporting relief efforts. It might be a dollar at checkout at the grocery store. So give what you can, every little bit will help! If you are looking for the easiest way to get involved, you can text HARVEY or IRMA to 90999 to automatically give $10. You can also look at the Red Cross website to donate .

2. Donate Time. Volunteer your time to the relief effort. There are a lot of opportunities, but also a lot volunteers. If you are thinking or wanting to volunteer, talk with the program you are assisting and make sure that the best way you can help is through volunteering. Sometimes, in these situations, there can be too many volunteers where other donations are needed more. If more volunteers aren’t needed, there are plenty of other ways to help.

3. Donate Supplies. What better time than now to clean out your closet? Have good-conditioned clothes that aren’t being worn? Donate them to the Hurricane victims as many have lost everything. This is a great opportunity to gives to the disaster victims. The Salvation Army is a great resource for donating supplies! Affected areas will need water and food to keep displaced victims fed and hydrated. They will need cleaning supplies and anything that will help repair damage. If you are wanting to get involved and offer aid, check out The Salvation Army donation page to learn how you can best help.


Natural disasters can be completely devastating, but they can also bring together communities. Please give where you can and keep affected areas in your thoughts as they begin to rebuild!
By Strive Fuel Team 17 Aug, 2017

If you’re not in one of these cities with totality, don’t worry! You will see a sliver of the moon go over the sun, and will still be able to see the eclipse, you just won’t be in total darkness. If you are in totality, this means that from your viewpoint you will be in complete darkness. So, if you’re close to a city that will be in totality, head out on a road trip to the nearest city! Did you know this is the first solar eclipse to go over the US since 1918? Take the kids out of school and experience a solar eclipse together!

The eclipse will start at the Northern tip of Oregon and go across the US to the East Coast of South Carolina. At the start of the eclipse, in Oregon, the sun will actually rise totally eclipsed. This is a rare sight and over 500,000 people are estimated to travel and see it! However, it is estimated that the most people will be traveling to South Carolina because it is the closest destination for the entire Eastern Seaboard. There is an estimated 2 million people traveling to see the eclipse in totality. In total, it is estimated that 7 million people might travel to the path of totality. So be safe on the roads as you travel!Fill up with our fuel with reduced emissions so that your carbon footprint will be reduced while you travel to enjoy the eclipse.

By Strive Fuel Team 28 Jul, 2017

Take Inventory

Before you hit the store for student’s must have school supplies, take an inventory of what you already have. Didn’t use all those colored pencils or pens last year? That’s great! They can be used for this year. Avoid last minute impulse purchases, and don’t over buy. Ask yourself, “Is it really going to get used?” Make a supplies list and stick to it. Think of all the money you can save as well!


Choose Greener Products

When purchasing school supplies, opt for the greener choices. Purchase biodegradable pencils and refillable pens so when they do run out, they aren’t sitting in landfills for years to come. Choose recycled paper products, and buy supplies with less packaging (it’s all going to get thrown away anyway.)

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