What Does STRIVE™ “Reduced Emissions” Actually Mean?

  • By Strive Fuel Team
  • 20 Jan, 2016

It’s good for the environment. You know that, but do you know what it actually means, and what Strive actually does? 

Reduced Emissions – Sounds appealing, right? But do you know what that really means? 

When you pump at any of our participating stations, right now that’s every Alon 7-Eleven station in Albuquerque (and in another city soon ;) – stay tuned), you’re directly impacting the environment in a positive way. The best part is that it doesn’t cost you ANY extra than a normal tank of gas would. That’s because of wonderful thought-leaders like Alon , who have committed to helping the environment and who care about your community. After you drive off from the pump, we get to work. 

We calculate your tailpipe emissions based on which type of fuel you chose to pump, the amount of gas you pumped in that pretty little ride of yours, your vehicle’s type, where you pumped your gas, and a number of other things. Your tailpipe emissions are what are produced through the combustion, or use, of your fuel while you’re driving around. 

After we’ve calculated your emissions, we’ll invest in certified carbon reduction projects in order to offset or neutralize your emissions. Certified carbon reduction projects are projects like reforestation projects to protect forests, wind power or alternative energy projects, landfill projects, or tree planting projects. All of these projects pull carbon dioxide out of the atmosphere, so the longer they are around and active, the more CO2 is being neutralized and oxygen produced. 

We also go the extra mile, pun intended, by planting trees and investing in green-scape projects locally. For example, we planted over 60 trees and shrubs along the Rio Grande River in Albuquerque with Tree New Mexico. Events like these don’t go into our official calculations to reduce your vehicles emissions, but it certainly helps and makes a difference. If you’re interesting in volunteering for our next tree-planting event in your area, let us know by filling out our volunteer form here .

Still have questions? We love talking about this stuff! Write us on Facebook or send us a tweet . Don’t forget to include the #PumpHerePlantTrees hashtag.


By Strive Fuel Team 13 Jul, 2017


The refuse concept can get lost, what does it mean? Refuse is a simple concept: Don’t take the freebie. That Frisbee that they’re giving out at a baseball game, say no to the pen at the bank. Another concept of Refuse is to decline a bag at the grocery store. If you only got a few things, no need for a bag! Basically, if it can’t be recycled or is emits harmful chemicals to the environment “refuse” and go with a better, greener alternative.


Think of all the ways that we could reduce waste! Get your bills electronically, unsubscribe from that magazine you never read or use sticky notes on your device. This can also be applied to your energy usage. Turn off your electronics when they are not in use, unplug the charged cell phone that stays on the cord all night and only charge it when it is needed. Another way you can reduce your energy usage is by being hyper aware of your air conditioning/heat. Only heat or cool a home when you’re there. If you are going on vacation, turn the heat down or the AC up. You can even have an expert come and audit your energy use. This a lot of times is free and will save you money down the road!

By Strive Fuel Team 22 Jun, 2017

Cover your windows. These bright sunny days make for great summer activities, but a lot of the heat that gets in the house comes through windows. When the sun shines through, it warms up the room. Use curtains to cover the windows. This gives you control of the amount of sunlight entering your home. You can also use shutters and work from the outside before the heat has a chance to get inside.  

Seal draughts. Heat can sneak into your home through the cracks under doors and around windows. Sealing drafts can help prevent the unwanted heat, and make it easier to cool down your home. Seal cracks with fillers around the window and door frames. Use draught strips and weather-seals to seal gaps under doors. If you are trying to cool your home on a tighter budget, try pushing a towel under your door to prevent heat from slipping in!

Ventilate your home. If the weather cools down for a day or an evening, try ventilating by opening your windows and doors. This will flush out the warm air and let in the cooler air from outside!

By Strive Fuel Team 13 Apr, 2017
With Easter right around the corner, you might not have time to go out and buy your Easter egg dying kit. But don’t worry! There are several eco-friendly recipes using things you already have around the house:

1.  Classic Home Made Dye. Your classic homemade dye is made with vinegar, water, and food coloring.

 -  First boil your eggs. (For egg dying purposes it is best to use white eggs, simply because the brown egg will not hold the color as well. Save your brown eggs for eating)
 -  Once eggs are boiled, allow them time to cool.
 -  Boil a pot of water. Once boiling, separate into glass cups.
 -  Add 1 tbsp. and food-coloring to each glass.
 -  Let them sit until color has set in.
 -  To decorate these eggs, use things you have around the house! Circle sticker, bunny stickers, masking or electrical tape.
 -  Get creative! With the stickers and tape, you can create different layers of colors.

2.  The Natural Route. There are several different things you can use to create natural dye each recipe is per cup of water:

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