What Does STRIVE™ “Reduced Emissions” Actually Mean?

  • By Strive Fuel Team
  • 20 Jan, 2016

It’s good for the environment. You know that, but do you know what it actually means, and what Strive actually does? 

Reduced Emissions – Sounds appealing, right? But do you know what that really means? 

When you pump at any of our participating stations, right now that’s every Alon 7-Eleven station in Albuquerque (and in another city soon ;) – stay tuned), you’re directly impacting the environment in a positive way. The best part is that it doesn’t cost you ANY extra than a normal tank of gas would. That’s because of wonderful thought-leaders like Alon , who have committed to helping the environment and who care about your community. After you drive off from the pump, we get to work. 

We calculate your tailpipe emissions based on which type of fuel you chose to pump, the amount of gas you pumped in that pretty little ride of yours, your vehicle’s type, where you pumped your gas, and a number of other things. Your tailpipe emissions are what are produced through the combustion, or use, of your fuel while you’re driving around. 

After we’ve calculated your emissions, we’ll invest in certified carbon reduction projects in order to offset or neutralize your emissions. Certified carbon reduction projects are projects like reforestation projects to protect forests, wind power or alternative energy projects, landfill projects, or tree planting projects. All of these projects pull carbon dioxide out of the atmosphere, so the longer they are around and active, the more CO2 is being neutralized and oxygen produced. 

We also go the extra mile, pun intended, by planting trees and investing in green-scape projects locally. For example, we planted over 60 trees and shrubs along the Rio Grande River in Albuquerque with Tree New Mexico. Events like these don’t go into our official calculations to reduce your vehicles emissions, but it certainly helps and makes a difference. If you’re interesting in volunteering for our next tree-planting event in your area, let us know by filling out our volunteer form here .

Still have questions? We love talking about this stuff! Write us on Facebook or send us a tweet . Don’t forget to include the #PumpHerePlantTrees hashtag.


By Strive Fuel Team 21 Nov, 2017

Eat organic.

This includes your turkey... try to source a turkey locally and from a more humanely raised setting.  Going the organic route will cut down on the chemicals used to grow your produce.

Use your local Farmer’s Market.

Figure out what vegetables are in season and get creative.  Most Thanksgiving seasonal vegetables will be in season apart from only a few.  This will cut down on the gas, CO2 emissions and transportation it takes to ship seasonal food around the world.

By Strive Fuel Team 09 Nov, 2017
Our trees have outgrown our planters! So, we decided to donate them to organizations around each market to give back to our local communities. Each of these organizations were in need of trees, and because our trees are native to each market, they fit the bill perfectly!
By Strive Fuel Team 26 Oct, 2017

1. Reuse Reuse Reuse!
Throughout the year, keep an eye out for things that could replace decorations you have bought in the past. Old bed sheets can turn into ghosts. Styrofoam can easily be cut into whatever shape you like!

2. Make your own costume.
Keep around old clothing that could be turned into a costume. For example, old t-shirts, black shorts, any neutral clothing that can easily be painted or dyed. Shop at thrift stores! Thrift stores can hold treasures that can complete your Halloween costume. Get the kids involved with their own costumes. Let their imagination take the lead.

If the costume has been worn and you see no further use for it, don’t throw it away. Take the costume to a local shelter, thrift-store, or daycare. Better yet talk to your friends and neighbors about hosting a costume swap for the next year!

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